Now that you have the what, how and where worked out, advertisement is the final major expenditure for new businesses. Fortunately, there are several cheap or free ways of getting targeted advertising without having to dip into your nest egg. Build a great relationship with those who deal with dogs every day. This includes the vet, the humane society, the pet store, and any other place dogs and dog owners will congregate. Ask to place nicely done color brochures – you can do them for next to nothing on your computer – in their offices, and in return promise you will place their names and phone numbers on your ads. Do some community events for free, such as the yearly humane society fund raisers where you can be highly visible turning little matted hounds into stylish pets anyone is eager to take home.

As you can see, from this example of a dog groomer you can quite easily extrapolate that you don’t need loads of cash to start a business, and whether you want to be a dog groomer, typist, writer, copying service, or dry cleaner, there is a way unique to any profession that will lead you to entrepreneurship on a shoestring budget – if you only have the will!

Written by Ricco Richardson
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